As part of the Services Marketing course, the Marketing Club of KLS IMER organized an industry visit to UK 27 The Fern, Belagavi, on 12 th June, 2026 to provide students with practical exposure to service quality management in the hospitality sector. The visit enabled students to observe various dimensions of service delivery, including front office operations, guest interaction, housekeeping standards, restaurant services, and service recovery practices.

During the interaction, the hotel team explained how customer expectations are managed through personalized services, prompt responsiveness, employee professionalism, and attention to detail. Students gained valuable insights into the application of service quality dimensions such as reliability, responsiveness, assurance, empathy, and tangibles in creating memorable customer experiences.

The visit successfully bridged the gap between classroom learning and industry practice, helping students understand the critical role of service quality in achieving customer satisfaction, loyalty, and a strong brand reputation.

The institution extends its sincere gratitude to Mr. Sagar Chabri, Manager, and Ms. Komal Mohite, HR Executive and an alumna of KLS IMER, for their valuable support, guidance, and engaging interaction with the students. Their efforts significantly enriched the learning experience and contributed to the success of the visit.

The initiative was taken and coordinated by Dr. Ajay Jamnani, who accompanied the students and facilitated the visit, ensuring that the learning objectives of the Services Marketing course were effectively achieved.