Coordinator

Mr. Shreekant G. Naik

Sr. Lecturer

Mr. Shreekant G. Naik

Sr. Lecturer

B.Pharm., PGDM., M.Com.

Experience: 10.5 years in Industry (Companies like Morepen Labs, Novo Nordisk, Ranbaxy Labs.) and 4 years in Teaching.

Vision

To provide an opportunity for management students to apply marketing theories and methods to improve their knowledge level in areas such as marketing, consumer behavior, customer relationship management including business analytics.

Mission

Establishing KLS IMER as a dominant school in the marketing area by undertaking academic research, marketing surveys and investigative enquiries through management students and provide consulting solutions and training to help local, state and national level companies.

Objectives
  • To provide learning opportunity for students under the guidance of faculty to understand Marketing Research which provides sound basis for the formulation of all marketing plans, policies, programmes and procedures.
  • To study the needs, wants and expectations of consumers by the students with faculty guidance.
  • To suggest the introduction of new products, modifications of existing products & packaging and to discover new uses of existing products to the companies.
  • To study existing pricing, channels of distribution and market competition for suitable changes, if necessary.
  • To know the company's expected share of the market, goodwill & market reputation and to estimate potential buying-power in various areas.